How we work
Editorial Policy
How Sornava researches, tests, writes, and reviews its content — and how we stay independent of the brands.
Last updated: January 12, 2026
Trust is the only thing that makes a publication worth reading. This page explains how we research, test, write, review, and maintain everything on Sornava — and how we keep our recommendations independent of the brands.
How we choose what to cover
We write about the questions real readers have: which watch to buy first, what the jargon actually means, what earns a place in your pockets, how to buy pre-owned without getting burned, and how to keep your gear running. Ideas come from our own collecting and carrying, reader questions, and the recurring problems we see people struggle with. We do not chase hype releases for traffic's sake.
How we research and test
Every article is written or edited by a named member of our team with direct experience of the topic. When we recommend a watch, knife, light, or bag, we have handled it — worn it, carried it, changed the strap, lived with the action and the lume. We draw on primary sources — manufacturer documentation, official water-resistance and servicing guidance, and first-hand testing — rather than recycling what other sites say. Claims that depend on data are linked to their source.
Editing and review
Before publication, each piece is reviewed for accuracy, clarity, and usefulness. We check specifications, prices, and safety guidance, and we ask a simple question of every draft: would this genuinely help a reader choose or care for their gear, or is it just filling space? If it is the latter, it does not run.
Our use of AI tools
Our articles are written and edited by people. We may use software for spell-checking, research, or suggesting outlines, but a human writer is responsible for the substance, accuracy, and final wording of everything we publish. We do not publish auto-generated content.
Independence and advertising
Sornava is funded by advertising and, occasionally, affiliate links. We are not sponsored by, and do not answer to, any watch brand, manufacturer, or retailer. To protect your trust:
- We never accept payment to give a positive review or to feature a product in editorial content.
- We do not let loaned or gifted review units buy a better verdict, and we say so when a brand has provided a sample.
- Advertising is clearly distinguishable from articles.
- Affiliate relationships never change our verdict — see our disclaimer for the full disclosure.
Corrections
We get things wrong sometimes — a spec, a price, a detail — and when we do, we fix them quickly and transparently. If you spot an error, email [email protected] or use our contact form. Substantive corrections are noted on the article.
Updates
Because models, prices, and availability change, we revisit popular guides and refresh them. When an article is meaningfully updated, the publication date reflects the most recent revision.
Questions
If anything about how we work is unclear, we'd genuinely like to hear from you. Reach us any time at [email protected].